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Case Study

The Tustin Group Elevates Workforce Engagement and ROI with Strive

About the Tustin Group

Founded in 1992 and headquartered in Norristown, PA, The Tustin Group is an integrated building services provider offering mechanical, energy, water, fire, and safety solutions across the Mid-Atlantic. With 350 employees—220 of whom are field technicians—the company operates in a highly mobile and decentralized environment.

“We didn’t feel like we had a culture where people could easily stay in the loop.”

— Heather Paolone, Employee Engagement Specialist

The Challenge: Disconnected and Dispersed Teams

The Tustin Group faced significant communication and cultural challenges:
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Over half the workforce was deployed in the field, limiting access to email-based messaging.
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Technicians felt disconnected and often missed important updates and recognition moments.
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Leadership struggled to promote awareness around benefits and encourage wellness participation.

“The Strive App is a one-stop-shop.”

Why Strive: A Unified, Mobile-First Employee Experience

“Strive increases benefit awareness and usage.”

Strive provided the all-in-one platform they needed to connect and engage every employee:

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In-app messaging replaced fragmented communication with real-time updates.
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Benefits, wellness tools, and peer recognition were centralized in one mobile experience.
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The platform was easy to access for on-the-go technicians and field teams.
“Employees love the fact that they get free access to telehealth and talk therapy. It’s easy to talk to someone on the go.

— Heather Paolone, Employee Engagement Specialist

Clear ROI: Measurable Engagement and Cost Savings

Employees now take advantage of tools they previously ignored or didn’t know existed. The availability of free-to-employee telehealth and therapy, paired with the convenience of mobile access, has driven a dramatic increase in utilization—reducing reliance on expensive in-person care options.
 

KPI

Before Strive

With Strive
App Adoption
Minimal
 80% of employees
Engagement Rate
 Inconsistent
Routinely 60–70%
Telehealth & Therapy Access
Limited, underused
High mobile use, reduced costly urgent care
Communication Efficiency
Email-based, delayed
Real-time, mobile-first access

A Culture of Well-being and Engagement

“I definitely reccommend the Strive app.”

The Tustin Group is actively building a more engaged, resilient workforce with Strive:

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Custom wellness challenges promote healthy habits and boost participation.
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Guided meditation and mindfulness tools support mental well-being.
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Engagement strategies are continually shaped by employee feedback and usage data.

“It’s a fun experience and that’s what makes us see the benefits of partnering with Strive.”

— Heather Paolone, Employee Engagement Specialist

Where Employee Empowerment Meets Benefit Performance

Drive awareness, access & participation year-round with one branded hub.

See Strive in Action