Case Study
AdaptHealth Modernizes Benefits Communication with Strive
A white-labeled mobile app, website, and AI chatbot reduce HR burden and improve employee engagement.
Overview
AdaptHealth is a leading provider of home medical equipment and healthcare-at-home solutions, employing thousands of professionals nationwide. With a large and geographically dispersed workforce, they needed a way to streamline benefits communication, reduce HR workload, and improve how employees engage with their healthcare options.
In partnership with USI Insurance Services, AdaptHealth launched a fully branded version of Strive’s digital benefits experience-complete with a mobile app, website, and AI chatbot. What began as a solution to support Open Enrollment has quickly become a year-round tool that drives satisfaction, improves accessibility, and reinforces their commitment to being an employer of choice.
The Challenge: Growing Pains Across HR and Benefits
Like many growing organizations, AdaptHealth faced familiar challenges across their HR and benefits teams.
→ Open Enrollment Overload
Open Enrollment had historically been passive, but upcoming carrier changes required a shift to active participation—prompting a surge in employee questions and confusion. HR teams were overwhelmed by a flood of repetitive inquiries, straining resources during an already busy period.
→ Low Post-OE Engagement
After enrollment ended, employees lacked an intuitive way to revisit or use their benefits information.
→ Fragmented Communication
Without a centralized, branded platform, employees were unsure where to find current plan information or support.
The Solution: A Customized, White-Labeled Platform from Strive
To address these challenges, Strive deployed a white-labeled solution tailored to AdaptHealth’s needs.
Branded Benefits Website
Personalized Mobile App
“Ask Gloria” AI Chatbot
Targeted Messaging
— AdaptHealth HR Team
The Impact
Significant Time Savings for HR
In just the first 3 months, the chatbot handled over 600 employee inquiries—saving hundreds of hours for HR teams and significantly reducing manual follow-ups. That efficiency translates to an annualized savings of over $20,000 in HR time alone.
“One of the positive side effects is significantly reduced employee inquiries, which saves our staff tremendous time—allowing us to focus more of our efforts on employee engagement and total rewards.”
— AdaptHealth HR Team
Increased Benefits Utilization
More employees used the platform to compare plans, review coverage, and elect benefits with confidence. The “Medical Benefits” section of the app received more than 1,400 visits during OE, and 200+ additional elections were driven by app-based communications.
“More employees are taking advantage of the resources offered, leading to improved overall benefits engagement and a more informed, empowered workforce.”
— AdaptHealth HR Team
Stronger Brand and Employee Experience
The white-labeled design reinforced AdaptHealth’s commitment to its workforce, building trust and encouraging proactive use of benefits—especially for sensitive topics like weight loss programs, bariatric surgery, and gender-affirming care.
“Seeing branded AdaptHealth communications reinforces our commitment to a positive employee experience. The better informed our employees are, the higher their perception is of the benefits we work hard to provide.”
— AdaptHealth HR Team
Why Strive?
Brand-Aligned Experience
Time Savings
Year Round Support
Exceptional Client Success
“The Strive Client Success team has been an outstanding partner. Thoughtful, resourceful, and incredibly aligned with our goals. They’ve truly been an extension of our team.”
— AdaptHealth HR Team
Where Employee Empowerment Meets Benefit Performance
Drive awareness, access & participation year-round with one branded hub.
