Our North Star
Empower Benefit Engagement. Enhance Health. Improve Lives.
Strive empowers people to confidently engage with their benefits—helping them make smarter health decisions and enabling organizations to achieve better outcomes.
Our Mission
Our mission is to shift employee benefits from reactive awareness to proactive engagement.
Empowering every employee with the insights, clarity, and motivation they need to take action. When people feel confident navigating their health and wellbeing, benefit engagement leads to lasting impact, and everybody wins.
Our Vision
We lead with Vision
Our Solution
Our Solution is building White-Labeled Company Apps, AI Assistants, and Benefit Microsites
Uniting every employee program, benefit, and resource into a seamless one- stop-shop experience. By delivering actionable AI insights and offering flexible gamification and incentive features, organizations can strengthen their benefit-engagement initiatives— empowering employees to discover, understand, and make more informed decisions about their health and wellbeing.
Our Partners
Strive partners with brokers, consultants, and employers to deliver a benefits experience that truly supports employees.
Together, we strengthen engagement, simplify navigation, and empower people to make more confident decisions about their health and wellbeing.
Our Values
Service
We prioritize people and deliver meaningful support in every interaction.
Teamwork
We collaborate with each other and partner closely with our brokers and clients to achieve shared success.
Resilience
We adapt, persevere, and stay committed—even when challenges arise.
Innovation
We embrace new ideas and continuously improve how we work and what we build.
Vision
We look ahead, think strategically, and make decisions that shape a stronger future.
Excellence
We hold ourselves to high standards and consistently deliver our best.
Our Story
Strive’s journey is rooted in listening—to employees, to partners, and to the industry. Here’s how we got here.
Founded on the promise of listening to our partners and clients, Strive’s journey began in the benefit-wallet space, where we were first to market with white-labeled solutions for broker partners.
As we continued to listen and evolve, deep insights revealed a major industry challenge around employee engagement—leading us to expand our platform and capabilities.
In 2024, we introduced the first AI Benefit Assistant, marking another milestone in our commitment to innovation.
In 2025, our innovation efforts focused on the scalability of Benefit Engagement solutions—launching flexible microsites and benefit apps that can be deployed across an entire book of business, empowering partners to deliver consistent, high-impact engagement at scale.
By pivoting when needed, keeping a constant ear to the ground, and doing the next right thing, our partners trust us to deliver—for them, for their clients, and for their employees. We started in benefit wallets, grew into engagement, and now we own the Benefit Engagement lane—truly empowering benefit engagement, enhancing health, and improving lives.
Today, we continue to build solutions that empower people with clarity, confidence, and meaningful year-round engagement.
Our Team
Strive is guided by leaders who believe in building technology that puts people first. From our founder’s mission-driven vision to our CEO’s strategic leadership and our advisor’s expert guidance, our team brings expertise, passion, and a shared commitment to empowering employees everywhere.
We’re a team of builders, thinkers, and creators — and here’s where we land on the little debates that make us who we are.
Coffee ☕
or
Tea 🍵
Morning Person 🌅
or
Night Owl 🌙
iPhone 📱
or
Android 🤖
Mountains ⛰️
or
Beach 🏖️
Brainstorming 🧠
or
Solo Deep Work 💡
Slack 💬
or
Email ✉️
Different perspectives, shared purpose — building better benefits experiences together.
Empower Benefit Engagement.
Enhance Health. Improve Lives.
Drive better Awareness, Access & Participation year-round with Education, Engagement, & Empowerment
