Empower Employees to
Drive Benefit Engagement
Strive builds custom company apps, AI assistants, and benefit microsites helping employees discover, understand and actually use their benefits.
Because empowered employees are the ones who drive benefit engagement, Strive turns complexity into clarity through centralized access, intelligent communication, and engaging challenges and rewards that inspire real behavior change.
The problem isn’t a lack of benefits— Static solutions sit untouched, awareness fades, access is limited, and participation only spikes in moments of crisis. Without sustained benefit engagement, value goes unrealized and ROI disappears.
Strive changes that— driving awareness, access, and participation year-round to turn benefits into real Benefit Engagement.
Benefit Awareness
Most employees don’t know their benefits—because HR hasn’t explained them in a way that sticks. For example, static PDF guides and once-a-year enrollment videos don’t cut it. Traditional benefits communication hits at the wrong time, falls flat, and gets ignored.
Strive changes that. We deliver always-on education through personalized, multi-channel messaging, real-time AI guidance from Gloria, and an in-app feed employees actually see. As a result, employees understand their benefits, know how to use them, and see why they matter.
Why? Awareness drives action. When employees don’t understand their benefits, they won’t use them—and so your investment goes to waste.
Benefit Access
The growing list of apps overwhelms employees—401(k), HSA, mental health, payroll, learning, advocacy, and more. In fact, each new vendor adds another login, another system, and another point of confusion. Consequently, employees often don’t use them.
Strive eliminates the noise by centralizing all employee-facing third-party tools into one clean, branded app. With deep integrations and intuitive navigation, employees use one access point, build one habit, and find everything they need in one place—without the clutter.
Why? Simplicity drives usage. The easier it is to access benefits, the more often employees use them—especially when it matters most.
Benefit Participation
Understanding benefits isn’t the end goal—using them is. However, even when employees know what’s available, they rarely sustain participation beyond open enrollment.
Strive drives continuous engagement by making benefits part of everyday life. Through built-in gamification, daily challenges, rewards, and personalized nudges, we build momentum that lasts. In addition, because the platform is rooted in behavioral psychology, it turns intention into habit—so employees stay active, informed, and fully engaged all year long.
Why? You achieve real ROI when employees participate consistently—not just during plan selection. In the end, consistent usage is what delivers measurable value.